Sainsbury's nutrition assistant has been debuted as an artificial intelligence (AI)-powered tool from the supermarket brand in the UK that will support shoppers in their bid to make healthier choices. The assistant can be accessed via interactive kiosks and shopper's mobile devices when shopping in-store, and will take the customer's preferences into account when providing suggestions. The assistant can be dictated dietary restrictions, calorie targets, macronutrient goals and food allergies before it will provide personalized recommendations, nutritional information for specific items and even meal planning support.
Sainsbury's nutrition assistant comes as one of a wide range of AI shopping features being launched to help consumer leverage the power of the technology in decidedly simple, everyday ways.