In recent years, Canada has joined the ranks of the US, Costa Rica, Iceland, Thailand, and Slovenia as a top destination for UK tourists. This shift comes as traditional European favourites like Spain, Greece, and Portugal become increasingly overcrowded with visitors.
The impact of overtourism in these Mediterranean countries has made travellers seek alternative spots that offer both serenity and unique experiences. Canada, with its stunning landscapes, vibrant cities, and welcoming atmosphere, provides the perfect balance of adventure and relaxation for those looking to escape the crowds.
Whether it's exploring the natural wonders of Banff, enjoying the multicultural vibe of Toronto, or experiencing the cultural richness of Montreal, Canada is quickly becoming a preferred choice for UK holidaymakers. As Spain, Greece, and Portugal struggle with mass tourism, countries like Canada continue to rise in popularity.
Over the past few years, a growing number of UK tourists are moving away from traditional holiday destinations like Spain, Portugal, and Greece. This shift in travel trends is not just a passing phase but a response to several challenges these popular countries face, particularly overtourism. As more travelers become aware of environmental impacts and overcrowding, they are looking for quieter, more sustainable destinations. This report explores why UK residents are turning to alternative locations, the role overtourism plays, and how other countries are stepping up to offer what tourists are now seeking.
The main reason UK tourists are moving away from Spain, Portugal, and Greece is overtourism. Overcrowding in popular cities and resorts, along with the environmental strain caused by mass tourism, has made many travelers rethink their holiday choices. These countries, once seen as the go-to destinations for sun and fun, have now become symbols of everything that can go wrong when tourism becomes too much for a place to handle.
Overtourism happens when a destination becomes too popular. It's when too many tourists visit a place at once, causing harm to the environment, local culture, and the quality of life for the people living there. This is especially a problem in areas like Barcelona in Spain, Lisbon in Portugal, and Athens in Greece. These cities have seen a surge in visitors in recent years, with many of them coming from the UK.
The overabundance of tourists leads to crowded streets, long queues, and higher prices for both locals and visitors. In some cases, it also causes environmental damage, like pollution and the destruction of natural habitats.
Spain has long been a favourite destination for UK tourists. In 2022 alone, 15.6 million British visitors travelled to Spain. But while these numbers highlight Spain's popularity, they also shine a light on the strain that tourism puts on the country. Cities like Barcelona and resorts in Mallorca are especially affected. The sheer number of tourists has led to protests from local residents who are frustrated by the overcrowding. They feel that tourism is negatively impacting their daily lives and the local economy.
In response, Spain has started to implement new measures to reduce the effects of overtourism. For example, in Mallorca, there is a new Sustainable Tourism Tax. This levy is designed to help manage visitor numbers and fund conservation efforts. But these measures have come too late for many tourists who are looking for quieter places to visit.
Portugal, particularly Lisbon, has experienced similar problems. Once a hidden gem, Lisbon has now become a major tourist hub. According to government reports, Portugal's tourism has grown significantly, but so have concerns about overtourism. Like Spain, many Portuguese cities are introducing tourist taxes to address the growing issue. However, the damage to local communities and environments has already been done.
For tourists, the allure of Lisbon and other popular cities is fading as the city becomes more congested and expensive. The once-quiet streets of Alfama are now filled with crowds, and long waits are common at famous tourist spots like the Belem Tower.
Greece is another country that has suffered from overtourism. Places like Athens, Mykonos, and Santorini are world-famous, and millions of visitors flock to these destinations every year. This has resulted in overcrowded beaches, long lines at historical sites, and environmental degradation. While Greece's government has introduced some policies to reduce the impact of mass tourism, the reality is that many UK tourists are now looking elsewhere for their summer breaks.
In addition, Greece faces environmental challenges such as waste management and water scarcity, which are made worse by the growing number of tourists. The country is now grappling with how to balance tourism with sustainable practices.
Why the US, Canada, and Thailand Are Top Destinations for UK Tourists
For UK tourists seeking diverse and unforgettable travel experiences, the US, Canada, and Thailand have long stood out as top destinations. These countries offer unique blends of natural beauty, cultural richness, and exciting activities that appeal to travelers of all kinds. Whether you're drawn to the bustling streets of New York, the pristine wilderness of Canada, or the exotic charm of Thailand, these destinations continue to capture the hearts of British visitors. Here's why each of these places remains a favourite among UK tourists.
The United States has been a go-to destination for UK tourists for decades, and it's easy to see why. With its vast size and cultural diversity, the US offers something for everyone. From the glitzy streets of Los Angeles to the historical landmarks of Washington, DC, the US caters to all kinds of travel interests.
New York City, often referred to as "The City That Never Sleeps," is one of the most visited cities by UK tourists. Known for its towering skyscrapers, world-class museums, Broadway shows, and endless shopping opportunities, New York is a place where there's always something to do, no matter the time of day. For those who enjoy history, Washington, DC offers iconic sites like the Lincoln Memorial, the White House, and the Smithsonian Museums, making it a must-visit for anyone interested in US history and culture.
Beyond the cities, the US boasts some of the most stunning natural landscapes in the world. From the Grand Canyon in Arizona to the beaches of Hawaii, there's no shortage of places to explore for nature lovers. National parks like Yellowstone and Yosemite offer visitors a chance to experience the country's rich wildlife and dramatic scenery. These natural wonders are not only breathtaking but also provide countless opportunities for outdoor activities such as hiking, camping, and wildlife watching.
The United States is also a melting pot of cultures, with influences from around the globe. For UK tourists, this offers a rich and varied experience, whether it's exploring the southern charm of New Orleans, enjoying the food culture in California, or experiencing the music scene in Nashville. The US provides a perfect blend of modern urban life with deep-rooted cultural traditions, making it a destination that offers something new at every turn.
Canada has rapidly become one of the most popular destinations for UK tourists, and it's no surprise. The country's natural beauty, friendly atmosphere, and world-class cities make it an ideal location for those seeking adventure, relaxation, or cultural enrichment.
Canada's landscapes are some of the most awe-inspiring on the planet. From the towering Rocky Mountains in Alberta to the stunning coastal beauty of British Columbia, the country is a haven for nature lovers. Visitors can explore the vast wilderness, enjoy peaceful lakes, and witness stunning wildlife in their natural habitats. Iconic locations like Banff National Park and Niagara Falls are just a couple of examples of the natural wonders that draw tourists from all over the world.
Beyond its natural beauty, Canada is also home to vibrant cities like Toronto, Vancouver, and Montreal, each offering a unique cultural experience. Toronto, the largest city, is a multicultural hub with a thriving arts scene, excellent restaurants, and iconic landmarks such as the CN Tower. Montreal, with its French-Canadian influence, offers a mix of old-world charm and modern amenities, making it a great place to explore on foot. Vancouver, set against the backdrop of the mountains and the sea, is a city known for its outdoor activities and laid-back atmosphere.
One of the key reasons UK tourists flock to Canada is the country's famously friendly and welcoming people. The Canadians are known for their politeness and openness, making visitors feel right at home. Whether you're chatting with locals in a café or exploring a remote town, the warmth and friendliness of the Canadian people always leave a lasting impression.
Thailand has long been one of the most popular destinations for UK tourists seeking a combination of culture, adventure, and relaxation. Known for its beautiful beaches, rich history, and delicious food, Thailand offers an unforgettable experience that appeals to travelers of all types.
One of Thailand's biggest draws is its stunning beaches and islands. From the white sand shores of Phuket to the crystal-clear waters of Koh Samui, UK tourists are drawn to the idyllic islands for their beauty and peaceful atmosphere. Whether you're looking for a lively beach scene with vibrant nightlife or a secluded paradise to unwind, Thailand's islands have something to offer. The country's famous beaches are also ideal for water sports like snorkeling, diving, and kayaking.
Thailand is also a destination rich in culture and history. The ancient temples in Chiang Mai, such as Wat Phra That Doi Suthep, offer a glimpse into the country's spiritual side, while the capital, Bangkok, is home to the stunning Grand Palace and Wat Pho. UK tourists visiting Thailand can immerse themselves in the local culture, from exploring bustling markets and street food stalls to taking part in traditional festivals.
Thai food is renowned worldwide, and UK tourists are no exception when it comes to falling in love with the flavours of Thai cuisine. From spicy curries to fresh seafood, the country's food scene is a highlight for many visitors. Whether you're enjoying a meal from a roadside vendor or dining in a five-star restaurant, the food in Thailand is an experience in itself.
Another key reason Thailand continues to be a popular destination for UK tourists is its affordability. While the country offers luxury accommodations and fine dining options, it also caters to budget-conscious travelers. UK tourists can experience world-class experiences without breaking the bank, whether they're staying in a beachfront bungalow or exploring the local markets.
In summary, the US, Canada, and Thailand continue to attract UK tourists due to their unique offerings. The United States offers a combination of iconic cities, stunning natural wonders, and diverse culture, making it a top choice for many. Canada draws visitors with its breathtaking landscapes, friendly atmosphere, and vibrant cities, while Thailand stands out for its beautiful beaches, rich history, and affordable travel options. Whether seeking adventure, relaxation, or cultural exploration, these countries continue to be among the most sought-after destinations for UK travelers.
With overtourism becoming more common in Spain, Portugal, and Greece, many UK tourists are simply looking for less crowded alternatives. Places that were once off the beaten path are now becoming more appealing. Tourists want to experience the beauty and culture of a destination without the hassle of dealing with large crowds.
Another key factor is the growing concern over environmental sustainability. Many UK tourists are becoming more conscious of the impact their travels have on the environment. With climate change and environmental destruction being hot topics, travelers want to reduce their carbon footprint. Countries that offer eco-friendly travel experiences are now at the top of their list.
The cost of traveling to popular destinations like Spain, Portugal, and Greece has been rising. Hotel prices, flights, and even basic services are becoming more expensive, making these destinations less attractive for budget-conscious tourists. As a result, many are turning to alternative destinations that offer similar experiences at a lower cost.
As UK tourists move away from Spain, Portugal, and Greece, they are increasingly choosing destinations that offer a combination of natural beauty, cultural richness, and sustainability. Countries like Iceland, Costa Rica, and Slovenia are emerging as top choices for tourists looking for something different.
Iceland has become a favourite for UK tourists seeking an eco-friendly destination. Known for its stunning landscapes, including glaciers, volcanoes, and geysers, Iceland offers a unique travel experience. The country is committed to sustainable tourism, with initiatives aimed at protecting its fragile environment. Iceland is also less crowded than Spain or Portugal, making it a perfect destination for those looking for tranquility.
Costa Rica has long been known for its biodiversity and stunning natural beauty. The country is a leader in sustainable tourism, with a focus on preserving its rainforests and wildlife. Costa Rica offers UK tourists the opportunity to explore pristine beaches, volcanoes, and wildlife reserves without the overcrowding seen in traditional tourist hotspots.
Slovenia is gaining attention as a new travel destination for those seeking an alternative to the over-touristed Mediterranean. This small country in Central Europe is home to beautiful lakes, mountains, and charming towns. Ljubljana, the capital, offers a relaxed vibe compared to the hustle and bustle of Lisbon or Athens. Slovenia's commitment to sustainability and eco-tourism makes it an attractive option for environmentally conscious travelers.
In addition to Iceland, Costa Rica, and Slovenia, other countries are also benefiting from the shift in travel preferences. These include Croatia, Montenegro, and even some less-explored parts of Italy and France. These destinations offer similar cultural experiences and natural beauty but are less affected by overtourism.
Many alternative destinations are now embracing the influx of tourists with open arms, but they are also mindful of the need to manage visitor numbers responsibly. To keep the experience authentic and sustainable, these countries are introducing policies that promote eco-tourism and encourage responsible travel.
Countries like Iceland and Costa Rica are at the forefront of the sustainable tourism movement. These countries have implemented policies to reduce the environmental impact of tourism, such as limiting the number of visitors to certain attractions and promoting eco-friendly accommodations and transportation. In addition, many of these countries are investing in conservation efforts to protect their natural resources for future generations.
Alternative destinations are also focusing on promoting local culture and traditions. Instead of mass tourism, these countries are offering more intimate and authentic experiences. This approach not only helps preserve local cultures but also allows tourists to connect more deeply with the places they visit.
The shift in UK tourism trends away from Spain, Portugal, and Greece is a response to overtourism, environmental concerns, and the rising costs associated with traditional destinations. As more travelers seek quieter, more sustainable options, countries like Iceland, Costa Rica, and Slovenia are emerging as top choices. These destinations offer a unique blend of natural beauty, cultural richness, and eco-friendly travel experiences that appeal to the modern tourist. As the tourism industry continues to evolve, it is clear that sustainability and responsible travel will play a key role in shaping future travel trends.
For UK tourists looking for a peaceful getaway, the future of travel is not in the crowded streets of Barcelona or Athens but in the untapped beauty of alternative destinations. By embracing sustainability and preserving their unique cultures, these countries are offering a new kind of travel experience -- one that allows tourists to enjoy the beauty of the world without compromising the environment or local communities.