Canada's Roots announced on Wednesday sales were up 6.3% to $50.8 million for the quarter ended August 2, 2025, on the back of higher direct-to-consumer sales during the three months.
The lifestyle brand said DTC sales, made up of retail store and e-commerce sales, were $41.0 million, a 12.7% increase from $36.4 million in Q2 2024, driven by strong comparable sales growth of 17.8%.
Despite the DTC gains, Partners & Other (P&O) sales, comprising of wholesale Roots branded products, licensing to select manufacturing partners and the sale of certain custom products, fell to $9.7 million in Q2 2025 down from $11.3 million in Q2 2024. The decline was due to lower wholesale sales, partially offset by continued momentum across the other lines of business within the segment.