A day of festivities is planned before the official switch on of Ledbury's Christmas lights for 2025.
The celebrations will take place on Sunday, November 23 running from 12 noon to 5.30pm.
They will start with a lantern-making workshop at Ledbury Community Hub from 10.30am to 1pm with materials provided to make lanterns for the evening parade.
At 12pm, the High Street Christmas Market will open, offering handmade gifts, food, and seasonal treats.
Father Christmas and his elves will greet children at the Community Hub from 1pm to 4pm, with each child receiving a small gift.
On the High Street, storyteller Jonny Fluffypunk will host sessions at 1.30pm and 2.45pm and live music from The Hey Yahs will keep the atmosphere lively at 2pm and 3.15pm.
Children can also enjoy crafting and face painting at St Katherine's Hall from 2.30pm to 4.30pm while the Magical Winter Fairy will make appearances throughout the afternoon.
Morris Dancers will perform in St Katherine's Square at 3pm before the Lantern Parade begins at 4.15pm, marching towards The Market House.
Here, Ledbury Brass Band and the Community Choir will perform before the grand Christmas Lights Switch-On at 5pm.
The switch-on will be followed by one last burst of festive dancing.