In an era where uncertainty has become a defining feature of global commerce, EIRS is redefining how businesses across Africa and the Middle East navigate risk by combining data-led intelligence, strong alliances and deep regional expertise, enabling companies to trade with greater confidence and resilience across emerging markets.
With heightened cross-border trade within Africa and between the Middle East and global markets, risk analysts cite ballooning demand for insurance solutions that move beyond traditional risk transfer.
"Businesses today require protection that is simplified, digital, and intuitive, while remaining grounded in a nuanced understanding of local political and economic realities," noted Christine Gikunda, Principal Officer, EIRS (Pty) Limited, Kenya. "EIRS' approach reflects this shift, positioning insurance as a strategic enabler of growth rather than a reactive safeguard."
According to the Deloitte Africa Insurance Outlook report, the East African insurance sector is showing resilience and growth despite microeconomic and geopolitical challenges. In 2022, the insurance penetration rate in the region stood at 1.4%, with Kenya leading at 2.14%, while Tanzania, Uganda and Ethiopia recorded 0.62%, 0.74% and 0.3% respectively, highlighting both growth potential and structural challenges.
With regulatory evolution, climate-related disruptions and geopolitical tensions expected to introduce both challenges and opportunities, industry analysts remain optimistic about sustained momentum in trade credit and political risk solutions. Expanding regional trade frameworks, increased foreign investment and supply chain diversification are also creating new opportunities, even amid upcoming election cycles, particularly in East Africa.
"At EIRS, we understand that effective risk management in Africa and the Middle East requires more than traditional insurance products," said Abhishek Jain, CEO at EIRS. "Our data-driven approach, combined with strong regional partnerships, enables us to identify emerging risks early and support informed decision-making in dynamic markets."
Looking ahead, EIRS foresees a longer-term transformation in the role of insurance across the region. With access to finance, economic security and cross-border collaboration increasingly intertwined, insurance is becoming a foundational pillar of sustainable growth and long-term competitiveness.