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Fox Corp. will launch its Fox One streaming service later this month, at a price point of $20 per month.
Fox CEO Lachlan Murdoch announced the launch during the company's earnings call on Tuesday, Aug. 5, telling analysts that Fox One will debut Aug. 21, in time for the launch of Big Noon Saturday, Fox's flagship college football show, as well as the NFL season kickoff, and MLB playoffs.
On the call, Murdoch reiterated that Fox One is targeting cord-nevers, trying tor each consumers that have not subscribed to pay-TV, and are unlikely to do so. "And yes, we will be offering bundling opportunities that make sense to achieve our targeted objectives," Murdoch added. "We have said before that our aspirations for Fox One subscribers are modest, and our measured investment toward this initiative will match these long range goals."
"We have long said that we aspire to engage with our viewers, wherever suits them best. The traditional cable bundle remains our favorite distribution channel, as we believe it continues to provide exceptional value to consumers," Murdoch added. "Tubi, with two thirds of its users cordless and outside of the bundle, serves a massive market hungry for free premium content, and soon, Fox One will additionally service another important audience segment, those wanting a paid, targeted offering encompassing all Fox brands. These pillars of our distribution strategy provide us access to the largest audience possible, and will underpin our growth in the years ahead."