When's the last time you picked up a really good book? If you can't recall, then you're probably not alone.
The number of UK adults who said they read regularly fell by 13.8 per cent last year - from 58 per cent to 50 per cent since a 2015 survey, commissioned by the Reading Agency.
And when it came to young people last year, just 34.6 per cent of those aged 8 to 18 said that they enjoyed reading in their free time, according to an Annual Literacy Survey by the National Literacy Trust.
See also: The best costume ideas for World Book Day
With modern technology serving to distract us every minute of every day, it can be difficult to incorporate reading into our everyday activities.
But if you find yourself missing that new book smell or just want to reclaim that feeling of finishing a good novel, there's never been a better week to get back to basics.
Sometimes you want to just hold on to that book you've already read because it reminds you of a particularly good summer holiday or helped you through a tough time but there really is nothing nicer than passing on a book to a friend. Not only is it a lovely gesture, it gives the story life beyond just sitting in a pile by your nightstand.
Seriously, it's not just for school children. Organise a dress-up day at work where everyone has to come as their favourite childhood character from a book and ask everyone to donate £2 to a chosen charity. You're sure to see those intimidating bosses in a new light once they're sat at their desks as The Very Hungry Caterpillar or The BFG.
It was probably on your New Year's Resolution list but if you still haven't got round to creating a book club, now's your chance.
Select a group of friends or gather people you don't yet know that well but would like to get to know and suggest meeting once a month to discuss all the fiction and non-fiction you like. It's sociable, it's stimulating and it's an incentive to actually find time to read.
Finding out why someone particularly enjoyed or related to a book can reveal a lot about them. Fire out a group email asking for recommendations and not only will you now have a curated list of certified good books to get through, you'll probably have enough to save for a summer holiday reading list before its even spring.
No, not just Harry Potter. There are no end of other films that started out as books.
From classics like Sense and Sensibility and Doctor Zhivago to dramas such as The Godfather and chick flicks like Bridget Jones and The Devil Wears Prada - it's certainly not the conventional way to mark World Book Day but no judgement here.