When you are browsing a web page in the Google App native browser, Google can "extract interesting entities from the webpage and highlight them in line." When you click on them, Google takes you to more search results.
I don't think this is a new feature, I mean, I've heard of this before from Google. I just can't find my write up on it. Maybe it was only Android before and it was named something else. That being said, this will lead to people going to your site, then Google injecting links on your site that will lead your website visits to Google Search.
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Hate it? Well, Google added a new opt out form - the only issue, it can take up to 30 days for the opt out form to work.
The results from a tapped Page Annotation are loaded in a floating temporary sheet, so it is not like users are fully whisked away -- but that is almost worse. In the illustration from Google, a person is apparently viewing a list of Japanese castles, into which Google has inserted a link on "Osaka Castle". Tapping on an injected link will show Google's standard search results, which are front-loaded with details about how to contact the castle, buy tickets, and see a map. All of those things would be done better in a view that cannot be accidentally swiped away.
Maybe, you are thinking, it would be helpful to easily trigger a search from some selected text, and that is fair. But the Google app already displays a toolbar with a search button when you highlight any text in this app.
This is not cool, though I have to say that I don't recall ever hearing about anyone using the Google app instead of just Safari or a third-party browser. But now I see that it's #1 in the App Store in the Utilities category (beating Chrome at #2). Are people really using it now? Because of Gemini?