Parse.ly founders secure $6.4M for new AI startup

By Sara Fischer

Parse.ly founders secure $6.4M for new AI startup

Why it matters: Companies are racing to implement AI into their workflows.

Zoom in: The startup, elvex, hopes to do the same for AI assistants as Parse.ly does for thousands of digital publishers that depend on its easy-to-use audience measurement data and tools.

Follow the money: The seed round was led by MXV Capital Ventures and FCVC, with participation from Remarkable Ventures, Industry Ventures, Accelerator Ventures, and other angel investors.

Between the lines: Elvex was co-founded in 2023 by Parse.ly executives Sachin Kamdar, Mike Sukmanowsky, and John Levitt.

The bottom line: Companies are struggling with the adoption of AI tools across teams and workflows.

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