With an 85% digital sales mix, a strong loyalty program, and a quickly growing carryout business, Domino's strikes us as well-positioned to navigate a turbulent industry environment. The firm boasts just north of 20% market share in the global quick-service pizza industry (Euromonitor) and has been a net share gainer over the past five years. While the firm has faced a few challenging quarters, with evidence of consumer trade-down and declining industrywide traffic, we view the firm's long-term focus on defending franchisee profits, supporting its growing carryout business, strengthening its tech infrastructure, and building store density at the market level as prudent.
Carryout Focus, Digital Prowess Should Propel Gains at Domino's Amid Macro and Competitive Pressures
By Erin Lash