Destination Greater Victoria is reporting the strongest summer for hotels in the region in the last 10 years.
"We can confidently say this is the best year in a decade," said Paul Nursey, CEO of Destination Greater Victoria.
Greater Victoria had a a 79.9 per cent occupancy rate for the 2025. The busiest month for hotels in Victoria was August, with 94.3 per cent of the city's rooms filled, an increase of more four per cent from August 2024.
"There are more Canadians travelling within Canada, that's absolutely certain. But we're also seeing a slight increase in American visitors, two or three per cent, so we haven't lost which is great," said Nursey.
"But we're also seeing a slight increase in European, Japanese, Australian, South Korean, Mexican travelers. That's 11 or 12 per cent of the total market, but that's help nudge things up too."
Going hand-in-hand with the summer's success, the industries that get those visitors here are seeing strong numbers are well.
Victoria International Airport is reporting roughly 10 per cent monthly increases in passenger traffic compared to last summer months.
On the Salish Sea, a record 9.4 million passengers and 3.7 million vehicles sailed with BC Ferries.
But those smooth seas stop at the border.
"We've been down about 15 per cent from 2024," said Ryan Burles, CEO of Black Ball Ferries.
As Canadians continue to boycott U.S. travel amid political tensions, and Americans remain unsure of what may happen at their own borders, ferries to Washington struggled this summer.
"We did cut a lot of round trips out our schedule," said Mark Collins, Clipper Vacations CEO.
"We're running about 50 per cent loads on our ferry during this summer and normally we'd be 75 to 80 per cent loads, so we definitely had to react to that and unfortunately we had some staff reductions in the process."
For Black Ball Ferries and Clipper Vacations, it means a cautious, conservative year ahead.
Victoria's hotel industry is more bullish. It's expecting this solid summer will encourage more investment into new hotels in the region. Their goal is 2,000 new hotel rooms within the next 10 years.
Meanwhile, Destination Greater Victoria is starting to eye a new convention centre in the decade to come, as they expect another strong summer next year.