As tools like OpenAI's Sora and Google's Veo are making AI video creation more accessible than ever, over 21% of YouTube is now what's called "AI slop," according to a new report by video editing firm Kapwing.
The company simulated the experience of an "untainted" YouTube Shorts algorithm by establishing a new YouTube account and noting the prevalence of AI slop or "brainrot" videos -- low-quality, trivial online content -- among the first 500 videos that showed up in the feed. Though the test accounts were spared either of these for the first 16 videos in the feed, in total, 104 (21%) of the first 500 videos were AI-generated.
South Korea, which has some of the highest rates of social media and smartphone use globally, is leading the way in terms of slop consumption, viewing its top AI slop channels roughly 8.25 billion times. The East Asian nation's top slop channel, Three Minutes Wisdom, which features photorealistic-style footage of wild animals being defeated by cute household pets, has racked up 2.02 billion views by itself.
Pakistan came in second place in the rankings, with its top slop channels racking up 5.34 billion views. The United States ranked third in terms of slop consumption, with the top channels collecting 3.39 billion views. The top channel in the US, the Spanish-language Cuentos Facientes, has collected 1.28 billion views and earned an estimated $2.66 million for its creators.
But while YouTube may be more slop-infested than ever, it's not the only part of the web being overrun by AI-generated content as of late. Written content is now more prominently AI-generated than ever, with the percentage of AI articles on the web now slightly above 50% as of May 2025.
Meanwhile, even professional workplaces aren't immune from AI-generated content. Four in ten employees in the US have received "workslop" material over the past year consisting of AI-generated work content that "masquerades as good work but lacks the substance to meaningfully advance a given task," with sectors like IT and consulting being particularly hard hit. Some YouTube competitors, such as TikTok, have taken steps to stem the tide of AI slop on their platforms. TikTok rolled out features that can enable users to keep AI slop out of their feeds last month to help users better identify AI-generated content.