Indonesia has once again taken center stage in Asian tourism as Bali and Lombok were voted the top two islands in Asia in the 2025 Readers' Choice Awards. The annual ranking, based on feedback from more than 757,000 global travelers, celebrates destinations that deliver outstanding travel experiences through natural beauty, cultural depth, hospitality, and innovation.
With a near-perfect score of 96.86 out of 100, Bali retained its position as the region's most beloved island. Often referred to as the "Island of the Gods," Bali continues to enchant travelers with its lush landscapes, shimmering beaches, and cultural vibrancy. The island's unique combination of spirituality, artistry, and natural splendor sets it apart from any other tropical destination.
Beyond its beaches and rice terraces, Bali offers a living culture that resonates with visitors -- daily rituals, colorful festivals, and centuries-old temples that remain integral to local life. From the tranquil beauty of Ubud's jungles to the luxury resorts of Nusa Dua and the surf breaks of Canggu, Bali has mastered the art of blending tradition with contemporary travel trends.
Tourism numbers reinforce its appeal: between January and August 2025, Bali welcomed over 4.6 million international visitors, with expectations of reaching 7 million by year-end. The island remains Indonesia's most vital tourism hub, contributing significantly to both local livelihoods and the national economy.
Bali's success also lies in its commitment to sustainability. Efforts to manage waste, protect coral reefs, and promote responsible tourism have strengthened its image as a destination where beauty coexists with preservation.
Lombok, with its score of 94.86, has surged in popularity, claiming second place and marking one of the most notable climbs in the rankings. Rising from 10th position in 2024, Lombok is increasingly recognized as a tranquil haven for travelers seeking authentic experiences away from the crowds.
The island's allure lies in its simplicity and untouched charm. Crystal-clear waters, the majestic Mount Rinjani, and traditional Sasak villages provide a perfect balance between adventure and cultural exploration. Lombok's pristine beaches, such as those found in Kuta Mandalika and Senggigi, are fast becoming some of Asia's most sought-after coastal escapes.
Recent developments have further elevated Lombok's profile. Upgraded infrastructure, sustainable resorts, and enhanced connectivity have made it more accessible than ever. Yet, despite progress, Lombok has maintained its natural integrity, emphasizing eco-tourism and community-based initiatives that prioritize both people and planet.
The 2025 Readers' Choice Awards once again confirmed Southeast Asia as a global leader in island tourism. All ten islands recognized in the Asian category come from this region, showcasing its unmatched combination of natural allure, culture, and hospitality.
Top 10 Best Islands in Asia - 2025 Readers' Choice Awards:
These results emphasize Southeast Asia's enduring magnetism among international travelers. From the lush forests of Langkawi to the white sands of Boracay, the region continues to set the global benchmark for tropical travel experiences.
The dual success of Bali and Lombok is more than a victory in rankings -- it reflects Indonesia's expanding influence as a premier travel destination. The country's diverse geography, rich traditions, and forward-thinking approach to tourism development have made it a model for sustainable travel growth.
Indonesia's tourism initiatives aim to spotlight destinations beyond Bali, encouraging visitors to explore emerging gems such as Labuan Bajo, Raja Ampat, Lake Toba, and Wakatobi. These efforts are helping distribute economic benefits across multiple regions while promoting environmental protection and cultural preservation.
Both Bali and Lombok exemplify Indonesia's new tourism narrative -- one that harmonizes development with authenticity. Their recognition in 2025 signifies not only their global prestige but also the country's success in crafting experiences that inspire connection, creativity, and care for nature.
As global travelers continue to seek meaning and mindfulness in their journeys, these Indonesian islands stand out as symbols of balance between progress and preservation -- proof that true paradise can flourish when culture and nature thrive together.