In the past, a post-coital cigarette was a common way to unwind, but new research reveals that this habit is quickly becoming outdated. Instead, smokers are now more likely to check their phones after sex.
A survey of 2,126 adults, including 1,000 current or former smokers, found that only 8 per cent still light up a cigarette after getting intimate, while one in six turn to their phones instead. Only 29 per cent regularly engage in pillow talk, while 22 per cent rarely or never do. Instead, 38 per cent simply fall asleep and 18 per cent get up to tidy.
Men are particularly susceptible to digital distractions, with 13 per cent admitting their first instinct is to check their phone after sex - more than triple the rate of women (4 per cent).
Nearly half of those who have had casual sex say they leave immediately afterwards to avoid emotional discomfort. However, most people say they would feel more connected to a partner through a post-sex chat.
The study, commissioned by nicotine pouch brand KLAR, teamed up with sex educator and intimacy expert Ruby Rare to help couples rediscover the joy of pillow talk and meaningful moments after sex.
Ruby said: "Our intimate moments are precious, whether with a long-term partner, casual hookup, or in an open relationship. But the research shows they're often cut short - with many falling asleep, turning to screens, or stepping out for a smoke. And it's limiting our ability to connect.
"Let's make more intentional space for conversation in the afterglow: because intimacy post-sex is just as important as the 'main event'."
A whopping 40 per cent of Brits believe that modern society has made post-coital intimacy feel hurried and less meaningful, with 44 per cent confessing to feeling detached when they reach for their mobile phone after sex.
However, over two-thirds reckon that the moments following sex are a crucial part of intimacy, with 40 per cent considering them among the most significant aspects of their relationships and 51 per cent appreciating a good old-fashioned pillow talk session with their partner.
Half of those polled are ready to ditch old habits in order to forge a deeper bond with their other half. Engaging in heartfelt chats and spending time away from screens are viewed as the top ways to improve the post-sex experience.
Enjoying physical closeness and expressing affection also score highly, along with listening to music together, sharing snacks or even practising joint breathwork.
The spokesperson for Klar, said: "We know how easy it is for habits and distractions to cut into moments that matter. This research shows that even after something as intimate as sex, many people miss the chance to connect. We want to spark a conversation about slowing down and making space for clarity and closeness in those moments."
Even a few words about how you're feeling or a simple "that was great" can spark conversation. The vulnerability of the moment makes it easier to open up, often leading to a deeper level of connection.
Cuddling, the favourite post-sex activity for 42 per cent, it keeps you connected and lets you savour the afterglow. Physical closeness strengthens trust and intimacy beyond words.
Phones can pull you out of the moment. Keeping them away for a few minutes helps you focus entirely on each other and strengthens emotional connection. Or leave your phone out of the bedroom entirely.
Showering or tidying immediately after sex can interrupt intimacy. Waiting a few minutes preserves the afterglow and allows space for conversation or cuddling.
If you use nicotine, alcohol, or other routines, pause for a shared moment first. Prioritising your partner reinforces closeness and shows the connection matters.
Treat post-sex conversation as non-negotiable. Even five to ten minutes can make a big difference, ensuring it isn't pushed aside by habits or distractions.
Everyone is different. Whether it's cuddling, chatting, or lying together in silence, listening to each other's needs and making small adjustments keeps intimacy alive.