Two state-level campaigns will anchor the fortnight -- "Rashtriya Poshan Mah" and the "Swastha Nari-Sashakta Parivar" initiative. The state government will launch a two-week drive of welfare activities under "Seva Pakhwada" from September 17 to October 2, with senior officials directing all departments to roll out programmes in a coordinated manner.
Two state-level campaigns will anchor the fortnight -- "Rashtriya Poshan Mah" and the "Swastha Nari-Sashakta Parivar" initiative. The administration has set its sights on lifting Madhya Pradesh above the national average on key development indices by 2029.
Government authorities emphasised the involvement of citizens in Swachhata initiatives under the Urban Development and Panchayat and Rural Development department. It was also instructed that reducing edible oil consumption by 10 per cent should be included in the campaign.
The government emphasised that all departments should work in coordination and submit reports in the prescribed format. It was highlighted that MP ranks among the top-performing states, and activities should reflect this standard.
During the meeting, it was shared that the Public Health and Medical Education Department will organise special blood donation camps across the state on September 17. Mega health camps will be held in eight cities, and exemplary performers will be awarded. The Women and Child Development Department will launch National Nutrition Month and conduct an obesity control program. The Panchayat and Rural Development Department will organise five major activities under the Swachhotsav campaign.
The Urban Development Department will host exhibitions and fairs showcasing products of women's self-help groups, develop Namo Park, Namo Upvan, and Namo Van, and organise welfare camps for persons with disabilities. Beneficiaries of the restructured PM SVANidhi Scheme will also receive support. The Tribal Department will run the Adi Karmayogi Campaign to address public grievances, hold village-level workshops, establish Adi Seva Centers, and formulate village development plans.
The Forest Department will plant 8 lakh saplings. The Culture Department will conduct workshops on ceramic art, music, and drama, alongside art exhibitions, painting competitions, and creative writing centered on a developed India.