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We're almost a quarter of the way into the 21st century and though we don't have flying cars zipping around above us (The Jetsons was set in 2062, so there's still time), we do have innovative hair products on our shelves. The hair-care market, propelled by scientific developments and burgeoning trends on TikTok and Instagram, is advancing quicker than ever -- and 2025's launches are exactly what you've been asking brands for.
A noteworthy shift that you might appreciate impacts drugstore dandruff treatments, a product many consider to be a necessary evil. (Okay, "evil" is a little harsh. But to be fair, so are traditional dandruff shampoos.) With revamped formulas, delightful scents, and less clinical packaging, your local drugstore's shelves will soon be stocked with a new generation of flake fighters. Meanwhile, on the ingredient front, peptides are making their way into shampoos, serums, and scalp sprays, blurring the lines between skin care and hair care.
Perhaps most significant, as it bears weight on our physical and mental health, is the booming interest in products for treating the effects of stress-related hair loss and thinning. Our options now go far beyond mere volume-boosting mousses and blow-drying tricks.
With the unpredictability of the new year comes excitement -- at least when it comes to hair care. Ahead, dermatologists, merchandisers, hairstylists, cosmetic chemists, and other industry insiders share their educated guesses on where the business will move next.
Dandruff-fighting products that make you smell like your dad and dry out your hair are becoming a thing of the past. (No shade to dad, of course, but is that really what you want to smell like in 2025?) The active ingredients found in these products -- selenium sulfide, pyrithione zinc, and coal tar -- are the culprits behind that medicinal scent that signals "I just used a dandruff product!" to the world. Those ingredients also strip your strands of their natural oils, says Mona Gohara, MD, a board-certified dermatologist and associate clinical professor at the Yale School of Medicine's Department of Dermatology.