Hello Sugar announced a significant expansion of its national hair removal franchise platform with the acquisition of the assets of 20 Waxxpot salons across Georgia, Kentucky, Ohio, and Texas. The transaction marks a significant step in the company's ongoing growth strategy, strengthening its position as one of the fastest-growing beauty and wellness franchises in the United States.
Based in Mesa, Arizona, Hello Sugar has quickly established a reputation for offering modern, technology-enabled hair removal and skincare services. The newly acquired locations will be integrated into the company's franchise system, expanding access to its waxing, sugar waxing, and laser hair removal services while further establishing its presence across four key states.
The deal expands Hello Sugar's nationwide portfolio to over 200 open and developing locations. With this milestone, the brand continues to expand its franchise platform and enhance its reach among consumers seeking premium, comfort-focused hair removal treatments in inviting and contemporary settings.
The company has emphasized that the acquired Waxxpot salons will help create a more unified national system that supports both franchise owners and clients. The expansion also reflects Hello Sugar's commitment to innovation, community-focused service, and a streamlined franchise model powered by proprietary technology and training.
Founded in 2015, Hello Sugar has become renowned for offering a smoother and less painful experience compared to traditional waxing methods. Its tech-forward franchise approach offers entrepreneurs a platform with world-class technology, operational tools, and support designed to grow profitable beauty businesses.
KEY QUOTES:
"Acquiring these assets allows Hello Sugar to accelerate its national growth strategy and deliver on our mission to make high quality hair removal services accessible to guests everywhere. This acquisition not only broadens our geographic presence but also deepens the foundation of our franchise platform. By integrating these premier locations, we're building a stronger, more unified system that supports both our franchise partners and our clients."