Enioluwa is one of Nigeria's most recognisable lifestyle creators, effortlessly blending fashion, beauty, media, hosting, and digital storytelling into a personal brand that resonates across generations. But beyond the viral moments and red-carpet appearances is a creator deeply invested in community, intention, and impact.
In this conversation with ROYAL IBEH, Enioluwa reflects on his journey into content creation, how Facebook became his first and most personal platform, and why he believes meaningful connection, not speed or trends, is the future of digital creativity. From balance and faith to community-building and creative discipline, he opens up about what it truly takes to grow with purpose in today's fast-moving content economy.
Tell us about your journey as a lifestyle creator. How did you get started and what role has Facebook played in that story?
My journey as a lifestyle creator started right after university. Interestingly, I studied Media and Theatre Arts, so I always knew I wanted to work in the entertainment space. By the time I finished undergrad, the industry was evolving. What was becoming popular at that time was content creation, influencing, and growing to become an influencer, and I knew I needed to get into the entertainment space, so my first entry point was becoming a creator, becoming an influencer.
But apart from it being work or me being successful at something I studied, it was also something I was passionate about. I always liked to dress up, liked to show people my beauty procedures, liked to do my skincare, always liked to be clean and neat, and I always liked to attend events and also just encourage people and teach people. So it was easy to become a lifestyle creator.
Facebook has always been there because my very first platform of showcasing all this was Facebook. Facebook is a social media platform I grew up knowing, and it is a social media platform that showed us the possibility of what it meant to reach other people right from the comfort of our homes. Facebook helped me also in getting inspiration because you could see what others are doing and get inspired to do yours as well.
As a content creator who has built a strong connection with your audience, how has Facebook helped you deepen engagement and create more meaningful connections?
Facebook has really helped me build a strong connection with my audience, deepen engagement, and create more meaningful relationships because on Facebook you can truly form connections. You can have your friends on there, find friends and people you have not seen in a very long time, search for them, add them as friends, and send a message.
Facebook feels more like a community, unlike Instagram, which is a beautiful social media platform, but you are not just going to follow anybody because you want your page to be curated. On Facebook, however, you can find family and friends and build connections. You can even start new friendships.
As a creator, it has helped me build communities. Facebook has allowed for global reach, and a lot of people think that people are not on Facebook as much anymore, but many people are still on Facebook. It allows for that global reach, and even collaborating with Facebook has shown that in my little corner, there is so much that is possible.
Facebook has not just helped me grow an audience. It has helped me grow a community that feels close, invested, and genuinely connected to everything I do.
How do you use Facebook differently from other platforms and what makes it a unique space for connecting with your audience?
On other platforms, the content moves fast. Trends, transitions, quick videos, quick laughs. But Facebook is where I slow down and actually talk to my audience. I can share longer stories, deeper thoughts, behind the scenes moments, and the more personal parts of my journey. And the beautiful thing is that people genuinely engage. They read, they comment thoughtfully, they share their own experiences. It feels like gist with family. It always feels like family.
Another thing that makes Facebook unique for me is the generational mix. My audience there is not just Gen Z or millennials. It is parents, aunties, uncles, students, professionals, people from every walk of life. That diversity helps me understand how my content lands across different groups, and it pushes me to create with more empathy and intention.
Facebook also has this strong sense of community. People are not just liking and moving on. They form groups, they support your projects, they show up for your causes, they follow the journey in a more invested way. It is the platform where conversations turn into community and community turns into movement.
And finally, the reach is different. Facebook takes your content to places and people you may never meet physically, especially across Africa. That is powerful for someone like me who is building a continent wide brand and wants to create content that connects beyond borders.
So yes, while other platforms are fun and fast, Facebook is the home where my audience and I actually grow together. It is the platform that lets me be more intentional, more expressive, and more connected.
You wear so many hats, creator, host, media personality, and you make it all look seamless. How do you maintain balance and consistency across your diverse responsibilities?
First, for me, I would say that balance is not a destination. It is a journey. It is something you are constantly aiming at, and you never really get there because you are always growing and constantly finding new ways to do things. You are evolving all the time, and some of the things you used to do when you were a lot younger, you do not do anymore. Not because you do not want to, but because you have grown and they just do not suit you anymore.
Honestly, I have learned that balance is not about doing everything at once. It is about knowing when to show up for each part of your life. I am a creator, a host, a producer, a student, a media personality, a business owner, and a brother to my siblings and a son to my parents, and the only way it works is because I have built a system that supports me.
First, I stay grounded in purpose. Every role I take on has to align with the bigger picture of who I am becoming and the kind of impact I want to make. Once the purpose is clear, it is easier to prioritize and stay consistent because I am not just doing things, I am building something.
Secondly, I have learned to trust my team. I do not do this alone. I delegate, I collaborate, and I surround myself with people who understand the vision. That frees me to show up as my best self in every space, whether I am on set, in class, on stage, or creating content in my living room.
And then there is structure. I plan. I set timelines. I protect my mental space. I know when to rest and when to lock in. Consistency comes from rhythm, not rush, so I have built routines that help me stay grounded no matter how busy things get. But the truth is that I also allow myself grace. Some days are chaotic, some seasons stretch you, but I remind myself that I am human and growth takes time. As long as I am moving with intention and showing up with heart, everything eventually aligns.
So yes, it might look seamless on the outside, but underneath it is purpose, teamwork, structure, and a lot of discipline, mixed with a little bit of God abeg o help me na die I dey haha. And somehow, it all comes together.
Which Facebook feature do you explore the most when posting your content and how do you navigate it easily?
I definitely use the Reels feature, and I also use the long form content feature. They are probably my best features because Reels is fast, quick, and easy, and I can share what I want my audience to know and feel quickly, and they get it and understand it. That is why the Reels feature is very good for me. The long form content allows me to sit down, get personal, show a lot of behind the scenes moments, and take my community along. I also use Insights to understand what my audience wants, the type of audience I have, their age group, and more.
Being right in the middle of the AprokoNation Fiesta and hosting the Facebook booth, how would you describe the energy here, and what people are experiencing when they step into the Facebook space today?
I am excited to be here, and it feels really good that a creator has gone out of their way to do something exciting. I see a lot of young people here, and I like that a lot of young people are thinking about themselves, their health, and how to care for themselves intentionally, and that just makes me happy because you know, Gen Z president, lol.
So yes, it makes me happy to see other Gen Z here and having a good time. And when you step into the Facebook booth, you see me first, and Facebook has created such an exciting experience that allows you to speak to the host, take pictures, and leave with gifts as well. So it has been such a good time.
What is one Facebook feature you use regularly and would recommend to your followers?
Oh, I definitely like that Facebook allows you to keep and share your memories, and so I keep creating new memories on Facebook so that it just always stays and lingers with me. I feel like Facebook is my album, my digital album, so that is one I will encourage everyone to jump on.
Outside of content creation, what inspires you and helps keep you grounded?
Outside of creating content, the things that inspire me the most are honestly the simplest, most human parts of my life. My family and close friends are my biggest grounding force. My family especially. I grew up in a good home with good parents.
They remind me who I am beyond the cameras, the events, the partnerships. With them, I am not Eni the creator. I am just Eni the person, laughing, eating, talking, being myself without any performance. That keeps me centered.
I am also deeply inspired by service and community. Giving back, education, supporting young people, that is the part of my life that reminds me why I do everything I do. When I step into those spaces, I am reminded that impact matters more than popularity, and purpose matters more than all of the pressure.
Nature also keeps me calm in a funny way. My plants, my dog, quiet mornings, slow walks. They bring me back to myself. They force me to breathe. They help me reset.
And then there is faith. My relationship with God is the foundation under everything. It reminds me that my journey is bigger than me, that every step is guided, and that I can stay grounded even in the middle of growth. At the end of the day, the world of content moves fast. What keeps me inspired is knowing that I have a life outside the noise, a life filled with love, purpose, peace, and people who hold me steady. That is what keeps me balanced. That is what keeps me human.
What advice would you give young people who are just discovering Facebook and exploring how it can support their creativity and lifestyle?
If you are just getting into Facebook as a young creator, honestly, you are stepping onto one of the most powerful platforms for building real community.
My advice is simple. Show up as yourself, fully. Facebook rewards authenticity. You do not need to pretend or over polish. Share your personality, your thoughts, your lifestyle, your wins, and even the lessons you are learning. People connect with real.
Experiment with different formats. Try Reels. Try long posts. Try photo dumps. Try storytelling. Facebook lets you play in many styles, so do not box yourself in. The more you experiment, the faster you will discover your voice.
Build community, not just followers. Respond to comments. Ask questions. Tell stories. Join conversations. People on Facebook do not just want to like, they want to talk to you. Lean into that.
Be consistent.