"The same, it is suggested, applies to family-friendly landmarks, such as the Coca-Cola London Eye. Our own research has found that more than four in five people do not agree with their new sponsorship4.
"The increase in consumption of sugary drinks is one of the key reasons for dental decay, particularly in children. Proposals such as the introduction of a duty on sugary drinks and brands reducing the amount of sugar in their soft drinks have both been mooted in the last 12 months, and a ban on advertising is another step the government can take to bring about significant health improvements. Levels of obesity, diabetes and heart problems would undoubtedly decrease if any of these measures were introduced.