Lessons From Linda Dao: Scaling an AI Headshot App to Multiple Figures With TikTok

By Arundhati Kumar

Lessons From Linda Dao: Scaling an AI Headshot App to Multiple Figures With TikTok

"This wasn't just about the revenue. It was proof that rapid execution, deep customer understanding, and a willingness to experiment could create extraordinary results," Dao says.

Dao's career continued to accelerate when she was selected to work at a company that builds AI startups within two to three weeks before focusing on distribution. The founder of the company was the creator of one of the most popular websites in the world and had built a business worth over a billion dollars. This position taught her to get more into artificial intelligence (AI) and building businesses from the ground up. It also enabled her to collaborate with some of the most successful entrepreneurs in Europe.

While working at the venture studio, she led cross-functional teams and built entire businesses. One of her biggest product development achievements was when she created Picture Me.

"Back then, I identified a specific pain point: professionals needed high-quality headshots but found traditional photography expensive and time-consuming. By leveraging cutting-edge AI technology, personally building and iterating on the product, and implementing a viral UGC TikTok marketing strategy, I scaled this venture to over $300K in revenue," Dao says.

The app generated over 100,000 professional headshots, helping people present themselves professionally in the digital age.

For Linda Dao, success isn't measured only in revenue or downloads but in how quickly she can test, learn, and apply. Every failed experiment becomes a framework for the next launch. It's this cycle of curiosity and adaptation that keeps her ahead in a field where yesterday's breakthrough is today's baseline.

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