Dec. 2 -- MITCHELL -- Laurie Cooper once viewed manufacturing through the narrow lens of her husband's 25-year career at Trail King. But now at the helm of the Mitchell Area Manufacturers Association (MAMA), Cooper has discovered how Mitchell companies like Dakota Pump impact cities across the East Coast, and she's excited to share that knowledge with the community.
"I've learned so much by being the group's leader. I myself had no idea all the products that were being built right here in Mitchell," Cooper said.
Cooper says her eyes have been opened to the diverse and far-reaching impact of Mitchell's manufacturing sector since taking over as leader of the group thirteen years ago. Manufacturing is one of the community's top industries and Cooper and MAMA's goal is to create more buzz and awareness about the growing industry. It's Cooper's passion and advocacy for the industry that has earned her the unofficial title of the "mama" of MAMA.
Cooper has been the driving force behind MAMA, inheriting leadership when she was hired by the Mitchell Area Development Corporation. Despite not having a direct background in manufacturing, her passion for the role is evident.
"I'd probably do it even if I wasn't getting paid. It's a great group of people," Cooper said.
MAMA, which was founded almost four decades ago, serves as a peer group for local manufacturers. Meeting monthly, the association provides a space for manufacturers to share insights, discuss challenges, and brainstorm solutions on a range of issues, from hiring practices to the latest innovations in technology.
"It's an opportunity to bring the manufacturers in town all together in one room," Cooper said.
Cooper's journey from viewing manufacturing through the narrow lens of her husband's career at Trail King to leading the Mitchell Area Manufacturers Association (MAMA) mirrors the transformation of Mitchell's manufacturing sector itself.
Mitchell's manufacturing landscape has seen significant growth in recent years. According to the South Dakota Secretary of State's 2024 Q1 Economic Report, Mitchell experienced a 155% increase in building permit investments, suggesting substantial industrial expansion, including new or expanded manufacturing facilities. One such project is the $500 million High Plains Processing plant, currently under construction south of Mitchell, which will create 75 to 85 full-time jobs upon completion.
MAMA's impact on the local economy is substantial. To be part of the association, businesses must export at least 50% of their manufactured products out of state, ensuring that MAMA members are truly contributing to Mitchell's economic growth. From producing DiGiorno pizza boxes at Graphic Packaging to the big fans used in car washes at Twin City Fan, the products made in Mitchell play a crucial role in industries across the country.