The market is celebrating its 150th anniversary this year and a report to Halton Council's Corporate and Inclusion Policy and Performance Board said a business plan had been produced outlining a range of challenges and opportunities.
It said social media had been 'underused' as a marketing tool but that changes had produced 'promising improvements'.
It said training sessions and one-to-one and drop-in sessions with a new business, sales and marketing officer had been helping traders improve their social media and marketing skills. Additionally, the market's free wi-fi has been expanded to fully cover Widnes outdoor market.
The report said: "This upgrade enables easier internet access for traders and visitors, and supports outdoor traders using card payment devices, improving the customer experience."
The report also set out a number of measures aimed at encouraging more shoppers.
They include:
It said: "A growing number of niche retailers add to the market's
unique character, offering items such as Spanish cleaning
products and oriental foods."
The report said Widnes Market had revised its pop-up policy to attract new
traders, especially local start-ups and young entrepreneurs.
It added: "The updated format offers flexible, low-risk opportunities for
testing products and business ideas in a real retail setting. This initiative promotes innovation, broadens the market's offerings, and supports grassroots enterprise development across the borough."