In a groundbreaking move, the G20 leaders gathered in Johannesburg, South Africa, on November 22-23, 2025, to place ocean health and sustainable tourism at the top of the global agenda. This historic decision marks the first time that the G20 has met on African soil, emphasizing the interconnectedness of environmental health and the global tourism industry. With nearly 70% of international tourism dependent on natural resources, this summit's outcomes are crucial for ensuring the future stability of tourism‑dependent regions, especially those in coastal and island nations.
The Ocean Alliance Conservation Member (OACM), a leader in marine conservation efforts, has warmly welcomed the G20's renewed focus on ocean health, viewing it as a pivotal moment for the world's oceans and the people who rely on them. OACM's Ambassador (ret.) Michael B. Christides stressed that the protection of marine ecosystems is key to ensuring food security, economic stability, and the long-term resilience of tourism in vulnerable regions.
OACM, which has been at the forefront of these efforts, deploys advanced marine surveying and debris removal projects, alongside long-term monitoring of marine environments, to protect vulnerable coastlines and promote sustainable tourism. OACM's initiatives, such as the Certified SAFE Marine Areas (CSMA) Programme, aim to combine ecological protection with sustainable tourism development, ensuring that both local communities and global travelers benefit from the preservation of marine biodiversity.
The G20 leaders also recognized the crucial role of tourism in the global economy. As the tourism sector accounts for 70% of global travel, leaders acknowledged the need for sustainable tourism practices that are in harmony with environmental resilience. In Article 116, the G20 called for transparent investment frameworks that would integrate tourism into national development strategies focused on sustainability.
For OACM, the G20's commitment to sustainable tourism aligns closely with its own efforts to develop a model of tourism that balances the needs of travelers with the imperatives of environmental stewardship. Ambassador Christides emphasized the importance of sustainable tourism frameworks that not only protect marine life but also create opportunities for communities to thrive economically without compromising the planet's health.
As a partner of the World Tourism Network, OACM is now expanding its global programs to support the G20's commitments. The organization's Global Environmental Promotion Network (GEPN), which utilizes digital displays in high-traffic locations like airports, ports, hotels, and museums, will play a pivotal role in raising awareness about the importance of marine conservation. These efforts will encourage tourists to make informed, sustainable choices, promoting environmentally friendly travel experiences.
OACM's White Flag certification also offers a tangible way for coastal regions to demonstrate their commitment to clean and protected waters, boosting both local tourism and global awareness of sustainable travel practices. With an increasing number of coastal destinations applying for White Flag certification, OACM is setting the standard for environmental tourism across the globe.
In the Mediterranean and Black Sea regions, OACM is stepping up its efforts to combat biodiversity loss. The organization has teamed up with private-sector partners to launch a €3 million conservation bond for each coastal state, aimed at accelerating the implementation of CSMA. These bonds will help protect critical marine areas while simultaneously supporting sustainable tourism.
Ambassador Christides emphasized the unique role that these regions play in global tourism. The Mediterranean and Black Sea are biodiversity hotspots, home to thousands of species and key destinations for millions of tourists annually. The funding and initiatives through OACM's programs will ensure these regions remain vibrant, resilient, and economically viable for generations to come.
As the G20's commitment to sustainable tourism unfolds, travelers are encouraged to make more responsible choices when booking trips. Consider opting for destinations with strong environmental certifications, such as those with White Flag certification for marine protection. Additionally, travelers should seek out eco-friendly hotels, participate in sustainable tours, and avoid activities that harm marine ecosystems.
For tourists visiting coastal areas, participating in activities that promote local conservation efforts -- like beach cleanups, responsible wildlife viewing, and supporting eco-conscious businesses -- can make a significant impact on preserving these beautiful environments for future generations.
The 2025 G20 Summit has reaffirmed the importance of ocean health and sustainable tourism for the future of our planet. The commitments made at the summit, alongside OACM's ongoing efforts, signal a new era of travel where conservation and tourism go hand in hand. By working together, governments, industries, and travelers can ensure that marine ecosystems continue to thrive, providing both economic benefits and a sustainable future for tourism‑dependent communities worldwide.
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